The "pulling spokes" going anti clockwise should be on the outside. This decreases the static tension required in those spokes to counter the non drive side spokes. Additionally the clockwise spokes need higher tension static tension to do the same job. Both of those factors are important.
When you stomp on the pedals, the "pulling" spokes will gain a little tension, the "pusher" will loose a little.
Wheels will fail in two ways, fatigue of a spoke, or tension loss in a spoke.
The lower average tension in the pulling spokes means it is less likely to fatigue with the fluctuating driving loads. Additionally the higher average tension in the "pushing spoke" means it is less likely to go completely slack if it loosens over time.
Hub shells of Al are fairly flexable, so non driveside spokes do very little to rotate the rim compared to 3x drive side spokes. Hence so many high end wheels use radial non drive side. I don't know how Shimano and Mavic get away with radial drive side and crossed non drive to transmit torque.