Quoted message said:MAVIC is from France.
Yes, I know, but it's fun to hear what gets done to language.
Other names that frequently get mangled in bike shops (by customers anyway) that readily come to
mind are Thule (for obvious reasons), and Yakima (a lot of folks seem to think it's Japanese.) I
imagine Campagnolo gets messed up quite a bit, as well many other Italian and French branded stuff
(can you say Gipiemme?) I've even heard Shimano mispronouned as "shim-ah-NO."
The one that always grates my ears, even though it's totally common (and frankly acceptable), is
when people pronounce Bianchi's Celeste "sell-EST." I really prefer the more Italian "chel-EST-ay."
Never mind that many folks say "Bee-AHN-chee." 🙂
A favorite of mine from days gone by was when a customer once asked for Schwinn Predator. At first I
didn't know what he wanted, because he kept calling it a "Pre-DATE-er."
Russell
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