Check out this Velo News article:
"Wayne Stetina, Shimano's R&D manager, says, "If you remove the chain when it is only halfway worn
out and flip it over," he says, "you will double your chain life." In other words, your chain will
now be turned inside out. The other side of the rollers will now contact the gears, and the
derailleurs will now be laterally bending the chain the opposite direction. Stetina says that
Shimano engineers discovered this phenomenon quite by accident."
Hmmmmm....