George said:
Quoted message said:Well, obviously, *some* advertising is necessary, but it is hard for me
to understand why people would buy, say, horrible beer-flavored water
just because some stupid CGI frogs told them to.
You don't understand it likely because you (like me) probably snicker
when you see/hear mind altering advertising telling people to do
something and you can't imagine anyone thinking that lame beer flavored
water is great or a big box restaurant is "your neighborhood place". But
it does work as evidenced by the lame products/businesses that are quite
popular because people were told to buy or patronize them.
It is sad but true that advertising is a major factor in product sales.
There are lots of great products out there that are as good as or better
than some of the well advertised brands. They are usually also cheaper
because they don't have the high cost of advertising, but people are
reluctant to buy them because they don't recognize the name, or they
consider them inferior because they have heard more about the advertised
brands.
Good promotional campaigns can make a huge difference in sales to some
items. Coke and Pepsi have been major rivals for years, and a difference in
national sales of just a few percentage points can mean hundreds of
millions of dollars. Taste has little to do with their preference. Just
look what happened with New Coke. Coca Cola conducted blind taste tests
and found that people preferred Pepsi, so they altered their recipe to make
Coke more like the competition. Consumers revolted and demanded the return
of the old Coke. The introduction of New Coke was a major flop... for New
Coke, but they capitalized on the consumer backlash and brought back the
old recipe as COke Classic and sales soured.
Beer advertising is a curious beast. Most beer drinkers have abysmal taste
in suds, but they are suckers for brand affiliation. Their ads like to mix
sports and T&A to associate their swill with good times and people buy the
stuff. They will even pay good money for hats, T shirts and jackets with
the company's advertising. FWIW, back in the 80s, Labatts was doing a lot
of advertising for Blue. A friend of mine had a bar and noted that he sold
more Labatt's Blue than all other brands combines. And Blue isn't even good
beer.