I remain unconvinced on this globalisation thing. The sponsorships and racing remains overwhlemingly European, and that is where the true fan base is - I am not demeaning other nationalities that follow cycling, but having people plan their summer holidays and camp out on the Alps for the TdF, or being forced to bring in the army for crowd control at the Dolomites for the Giro are an indication on where cycling is an important spectator sport.
The PT did not add much to cycling, beyond making it increasingly difficult for smaller teams to remain in pro cycling (a sponsor à la Acqua e Sapone does not really care whether their riders can compete in the Vuelta or the TdF - they want TV exposure in Italy, which is their only market!). These smaller teams (the 'continentals'😉 are being pushed out of cycling, and in an effort to globalise cycling we have been demoting semi-classic races like a Giro del Lazio or E3. Not the way to do it, IMHO.
Now, the unknown for me is cycling in the US, The Market With Big Money for the sponsors and bike/component producers. I cannot figure out whether there is a real future/real interest for pro cycling there, but I guess the next 2-3 years post Lance will make that more clear.