Galaxy FM are currently playing an advert commissioned by Stockton Borough Council about cycle helmets:
In a "Children's Story" sort of style, a voice told of Danny who was out on his bike and not wearing a helmet. He met Timmy who was wearing a helmet. Danny laughed at Timmy. "Ha Ha Ha. You look silly in that helmet. Just then a car came along and hit the two boys. "Boing!" went Timmy's helmet on the road. "Crack" went Danny's fragile skull. "Splat" went Danny's brains, all over the road. Timmy was OK but Danny won't be laughing any more.
We can get Galaxy FM if we can find a button not tuned to Radio 4.
Quoted message said:
Galaxy FM are currently playing an advert commissioned by Stockton Borough Council about cycle helmets:
In a "Children's Story" sort of style, a voice told of Danny who was out on his bike and not wearing a helmet. He met Timmy who was wearing a helmet. Danny laughed at Timmy. "Ha Ha Ha. You look silly in that helmet. Just then a car came along and hit the two boys. "Boing!" went Timmy's helmet on the road. "Crack" went Danny's fragile skull. "Splat" went Danny's brains, all over the road. Timmy was OK but Danny won't be laughing any more.
I'll see whether they play it tonight on the way home. Then I might complain ;-)
Galaxy FM are currently playing an advert commissioned by Stockton Borough Council about cycle helmets:
In a "Children's Story" sort of style, a voice told of Danny who was out on his bike and not wearing a helmet. He met Timmy who was wearing a helmet. Danny laughed at Timmy. "Ha Ha Ha. You look silly in that helmet. Just then a car came along and hit the two boys. "Boing!" went Timmy's helmet on the road. "Crack" went Danny's fragile skull. "Splat" went Danny's brains, all over the road. Timmy was OK but Danny won't be laughing any more.
On Fri, 22 Apr 2005 17:10:08 +0100, Tony Raven <[email hidden]>
Quoted message said:
ASA
OFCOM I think.
According to Ofcom : Please note that from 1 November 2004 the Advertising Standards Authority (ASA) will take on responsibility for dealing with complaints about television and radio advertising.
According to the Code, advertisements aimed at Children under 16 should be pre-cleared by the RACC and must not contain information which could harm then physically, mentally or morally. Advertisements addressed to young listeners must not exaggerate or mislead about the size, qualities or capabilities of products. Advertisements must not take advantage of the immaturity or natural credulity of children. Advertisements must not directly urge children to buy products or to ask adults to buy products for them. Advertising must not condone inappropriate health standards for children.
On Fri, 22 Apr 2005 17:55:49 +0100, Tony Raven <[email hidden]>
wrote in message : said:
According to Ofcom : Please note that from 1 November 2004 the Advertising Standards Authority (ASA) will take on responsibility for dealing with complaints about television and radio advertising.
"Just zis Guy, you know?" <[email hidden]> wrote in message news:[email hidden]...
Quoted message said:
Anyone in the Galaxy FM / Stockton area?
Galaxy FM are currently playing an advert commissioned by Stockton Borough Council about cycle helmets:
In a "Children's Story" sort of style, a voice told of Danny who was out on his bike and not wearing a helmet. He met Timmy who was wearing a helmet. Danny laughed at Timmy. "Ha Ha Ha. You look silly in that helmet. Just then a car came along and hit the two boys. "Boing!" went Timmy's helmet on the road. "Crack" went Danny's fragile skull. "Splat" went Danny's brains, all over the road. Timmy was OK but Danny won't be laughing any more.
I think you will find it is public information broadcasting not advertising.
On Fri, 22 Apr 2005 22:27:20 +0100, "Cliff" <[email hidden]> wrote in message <[email hidden]>:
Quoted message said:
I think you will find it is public information broadcasting not advertising.
But it is still regulated.
Do we have the category "public information broadcasting" as in the USAian sense? I thought it was just advertising paid for by the council like any other organisation that wants airtime.
On Sat, 23 Apr 2005 09:38:59 +0100, Tony Raven <[email hidden]>
wrote in message : said:
Do we have the category "public information broadcasting" as in the USAian sense? I thought it was just advertising paid for by the council like any other organisation that wants airtime.
I think so too, the complaint against the Cyclenonsense campaign was handled by the Usual Suspects, but I have sought clarification anyway.
Hmm, I lasted about 10 minutes before the incessant pounding drove me back to radio 4.
Someone managed to listen to it - I had a phone call from Cotterell House this morning asking me if the complaint received by ASA regarding this ad was from me, on the grounds that the bloke from Galaxy was rather [censored] about it.
Not me, guv. But I might well have to now, if I can get a transcript, to ensure that as many points as possible are put before the Authority. We don't want them getting off on a technicality.
Hmm, I lasted about 10 minutes before the incessant pounding drove me back to radio 4.
Someone managed to listen to it - I had a phone call from Cotterell House this morning asking me if the complaint received by ASA regarding this ad was from me, on the grounds that the bloke from Galaxy was rather [censored] about it.
Not me, guv. But I might well have to now, if I can get a transcript, to ensure that as many points as possible are put before the Authority. We don't want them getting off on a technicality.
Guy
If you can't, write to the Council concerned with an FOI request for a script or copy of the advert. They must supply it within 21 days which should give enough time and they would be hard put to refuse or charge for it under any of the exemptions.
-- Tony
"A facility for quotation covers the absence of original thought" Lord Peter Wimsey (Dorothy L. Sayers)
On Tue, 26 Apr 2005 19:43:05 +0100, Tony Raven <[email hidden]>
Quoted message said:
If you can't, write to the Council concerned with an FOI request for a script or copy of the advert. They must supply it within 21 days which should give enough time and they would be hard put to refuse or charge for it under any of the exemptions.
This I will do. In the mean time I have been given a transcript made by a listener. I did not think it could possibly be as crass as described. My mate Adam, who contacted the station before they got sniffy, was played a copy: yes, it genuinely is that crass.
"To mark Bike to School Week, the Road Safety Team are running their award winning Cycle Helmet campaign 'Timmy's Brains' for the week on Galaxy Radio and TFM Radio to help get the message of safer cycling across to thousands of listeners."
"To mark Bike to School Week, the Road Safety Team are running their award winning Cycle Helmet campaign 'Timmy's Brains' for the week on Galaxy Radio and TFM Radio to help get the message of safer cycling across to thousands of listeners."
Well, that should encourage children to participate in Bike to School Week - tell them they're likely to get their brains splattered over the road. It also seems that the Stockton "Road Safety Team" equate safe cycling with the single issue of wearing or not wearing a helmet. Have their brains been splattered already?
On Wed, 27 Apr 2005 14:00:48 +0100, audrey <[email hidden]>
Quoted message said:
"To mark Bike to School Week, the Road Safety Team are running their award winning Cycle Helmet campaign 'Timmy's Brains' for the week on Galaxy Radio and TFM Radio to help get the message of safer cycling across to thousands of listeners."
Oh dear. Wouldn't it be embarrassing if they had to pull it?
"To mark Bike to School Week, the Road Safety Team are running their award winning Cycle Helmet campaign 'Timmy's Brains' for the week on Galaxy Radio and TFM Radio to help get the message of safer cycling across to thousands of listeners."
Well, that should encourage children to participate in Bike to School Week - tell them they're likely to get their brains splattered over the road. It also seems that the Stockton "Road Safety Team" equate safe cycling with the single issue of wearing or not wearing a helmet. Have their brains been splattered already?
More Googling shows they originally used the ad in 2001.
On Wed, 27 Apr 2005 14:00:48 +0100, audrey <[email hidden]>
Quoted message said:
"To mark Bike to School Week, the Road Safety Team are running their award winning Cycle Helmet campaign 'Timmy's Brains' for the week on Galaxy Radio and TFM Radio to help get the message of safer cycling across to thousands of listeners."
Oh dear. Wouldn't it be embarrassing if they had to pull it?
Unfortunately I think it's already run its course and the damage has been done. At least you might be able to stop them using it in future years, and at least "the bloke from Galaxy" will be a bit more circumspect next time someone wants to run a helmet campaign.
Unfortunately I think it's already run its course and the damage has been done. At least you might be able to stop them using it in future years, and at least "the bloke from Galaxy" will be a bit more circumspect next time someone wants to run a helmet campaign.
You might manage to get a front page in the local paper though if the ASA uphold the complaint.
-- Tony
"A facility for quotation covers the absence of original thought" Lord Peter Wimsey (Dorothy L. Sayers)
This I will do. In the mean time I have been given a transcript made by a listener. I did not think it could possibly be as crass as described. My mate Adam, who contacted the station before they got sniffy, was played a copy: yes, it genuinely is that crass.
