WATERLOO, Wis. - When executives at the Trek Bicycle Corp. signed a contract with Lance Armstrong in 1998, they were betting the public would see the cyclist recovering from testicular cancer as a human interest story.
http://us.rd.yahoo.com/dailynews/rss/search/bicycle+racing/SIG=1291qn0sd/*http%3A//www.dailybulletin.com/Stories/0,1413,203~21482~2977465,00.html
http://us.rd.yahoo.com/dailynews/rss/search/bicycle+racing/SIG=1291qn0sd/*http%3A//www.dailybulletin.com/Stories/0,1413,203~21482~2977465,00.html