TV coverage of cycling

IMKen said:

OLN was watched by 1.37 million viewers during the race's final stage,
Nielsen said. On a typical day this year, the Outdoor Life Network is
watched by an average of 56,580 viewers --
++

MY question is how do they know how many viewers a TV program has????

Statistical sampling. They're pretty good at such things these days. Don't let
the sloppiness and bias of political polling fool you. When real advertising
money's on the line the number crunchers can be pretty damn accurate.

Ron

IMKen said:

OLN was watched by 1.37 million viewers during the race's final stage,
Nielsen said. On a typical day this year, the Outdoor Life Network is
watched by an average of 56,580 viewers --
++

MY question is how do they know how many viewers a TV program has????

Ken

Just read about this in the paper this very morning.

Nielsen ratings is the one and ONLY company that the TV people get their
viewer stats from. Nielsen collects logs from viewers (~100,000 families),
and soon they will be adding TiVO data (like how many skipped the
commercials, time-shifted programmes, etc.) as well.

That '1.37 million viewers' is extrapolated from statistical data, and is
NOT an actual head count of viewers.

TV advertising and programming lives and dies by Nielsen ratings.

Regards,
H.

"IMKen" <[email hidden]> wrote in message
news:[email hidden]...

Quoted message said:

OLN was watched by 1.37 million viewers during the race's final stage,
Nielsen said. On a typical day this year, the Outdoor Life Network is
watched by an average of 56,580 viewers --
++

MY question is how do they know how many viewers a TV program has????

Ken

I'd like to know how many of the 1.37 were already interested in road racing
and how many "new" viewers were brought to the table by OLN's Tour
saturation. Of the 1.37 how many watched and or taped the morning Phil and
Paul" show and how many found the evening and much of the "pre show" inane.
It would be interesting to see if they can determine what impact leaving
everyone at home but Phil, Paul and Bob would have had.

I'd sure trade Trot, Gummy and the Cutters for the Vuelta.

Bill Brannon
b REMOVE brannon AT att OBVIOUS DOT net

In article <[email hidden]>, [email hidden]
says...

Quoted message said:

MY question is how do they know how many viewers a TV program has????

You didn't really think TV was just a one way deviced, didya?
---------------
Alex

Bill said:

"IMKen" <[email hidden]> wrote in message
news:[email hidden]...

Quoted message said:

OLN was watched by 1.37 million viewers during the race's final
stage, Nielsen said. On a typical day this year, the Outdoor Life
Network is watched by an average of 56,580 viewers --
++

MY question is how do they know how many viewers a TV program has????

Ken

I'd like to know how many of the 1.37 were already interested in road
racing and how many "new" viewers were brought to the table by OLN's
Tour saturation. Of the 1.37 how many watched and or taped the
morning Phil and Paul" show and how many found the evening and much
of the "pre show" inane. It would be interesting to see if they can
determine what impact leaving everyone at home but Phil, Paul and Bob
would have had.

I'd sure trade Trot, Gummy and the Cutters for the Vuelta.

Me, too. Hopefully, Lance will ride the Vuelta next year so we'll get that,
too. I just don't comprehend why they think the Giro is so much more
important than the Vuelta.

Regards,
H.

In article <[email hidden]>,

Bill said:

"IMKen" <[email hidden]> wrote in message
news:[email hidden]...

Quoted message said:

OLN was watched by 1.37 million viewers during the race's final stage,
Nielsen said. On a typical day this year, the Outdoor Life Network is
watched by an average of 56,580 viewers --
++

MY question is how do they know how many viewers a TV program has????

Ken

I'd like to know how many of the 1.37 were already interested in road racing
and how many "new" viewers were brought to the table by OLN's Tour
saturation. Of the 1.37 how many watched and or taped the morning Phil and
Paul" show and how many found the evening and much of the "pre show" inane.
It would be interesting to see if they can determine what impact leaving
everyone at home but Phil, Paul and Bob would have had.

If we assume a smaller number, say about 1,000,000 viewers per day for
21 days we can see that:

21 * 1m ~ 21 million viewers

compared to:

(365 - 21) * 56800) ~ 19 million viewers

Or about 50% of the TOTAL viewers for the entire year was accounted for
by 21 days of TDF coverage.

Even if the numbers for the earlier days was way down, say even half it
would still acount for something like 30% of total viewers for the year.

If *I* was running OLN, I would have more cycling scheduled *and* I
would have been advertising it profusely during TDF.

At least OLN in the US does cover more cycling. OLN Canada forgets what
a bicycle is the other 344 days a year :-(

Quoted message said:

soon they will be adding TiVO data (like how many skipped the
commercials, time-shifted programmes, etc.) as well.

Me

Shussbar said:

Quoted message said:

soon they will be adding TiVO data (like how many skipped the
commercials, time-shifted programmes, etc.) as well.

Me

Me, too. Although I am *slightly* disturbed by this. Soon as that data
hits the Nielsen numbers, all heck is going to break loose when the
advertisers realize that there's a couple million of us that time-shift just
about everything, and skip every commercial.

Regards,
H.

"HardwareLust" <[email hidden]> wrote in message
news:[email hidden]...

Quoted message said:

Shussbar said:

Quoted message said:

soon they will be adding TiVO data (like how many skipped the
commercials, time-shifted programmes, etc.) as well.

Me

Me, too. Although I am *slightly* disturbed by this. Soon as that data
hits the Nielsen numbers, all heck is going to break loose when the
advertisers realize that there's a couple million of us that time-shift

just

Quoted message said:

about everything, and skip every commercial.

I think they know. The powerbar commercial free half hour, the 'tech'
segment on the Trek bikes, the whatever whatever moment of the day are all
steps to make us pay for our transgressions.

That and the stupid video game pregame break down you have to endure in more
mainstream sports. I swear obscene amounts of money must flow out of
nintendo, x-box, etc...

TM said:

I think they know. The powerbar commercial free half hour, the 'tech'
segment on the Trek bikes, the whatever whatever moment of the day
are all steps to make us pay for our transgressions.

Not to mention aggressive product placement in everything from kid's progams
to Prime Time programming to even movies.

Quoted message said:

That and the stupid video game pregame break down you have to endure
in more mainstream sports. I swear obscene amounts of money must
flow out of nintendo, x-box, etc...

Indeed, they do. You have to remember, the video game industry almost takes
in as much money as the movie industry, and it's still growing! That's a
lot of greenbacks and/or yen to spread around. Not to mention the fact that
all three major consoles will be getting upgraded probably some time in the
next 12 months or so, so it's only going to get more intense as they
transition to Xbox 2 and PlayStation 3, not to mention the next GameCube.
Next christmas is going to be an expensive one for a lot of parents.

I think that I am getting a bit offtopic, though. Sorry!

Regards,
H.