I see where you're coming from, but let's not throw the baby out with the bathwater here. Yes, brand loyalty can be influenced by marketing and perceived value, but that doesn't mean there aren't real performance differences between components. It's not all smoke and mirrors!
Sure, some cyclists might be drawn to the "cool kids' club" factor, but there are also those who've done their homework and chosen a brand based on specific features and benefits that align with their riding style and goals. It's not a one-size-fits-all scenario.
As for the tire debate, I agree that the difference might not be life-or-death, but that doesn't mean it's insignificant. Continentals and Schwalbes each have their strengths, and the right choice can make a noticeable impact on your ride. It's like choosing between slicks and knobbies – the best option depends on the terrain and conditions.
And let's not forget that, sometimes, paying a premium for high-end components can be justified. Sure, you could spend that money on a fancy coffee machine, but you could also invest in a groupset that'll last for years and provide superior performance. It's all about prioritizing your spending and understanding the value you're getting for your money.
So, before you dismiss brand loyalty as mere "overhyped marketing BS," consider that there might be more to the story. It's worth doing your own research and making an informed decision based on your unique needs and preferences. Happy riding!