Trek president talks about 'bicycle friendly world'

cfsmtb said:

Get a cuppa, kick back and watch this 23 minute presentation by John
Burke, President of Trek US at the recent Taipei Cycle trade show.
Huzzah, someone in the bicycle industry has developed a broader
approach to merely selling bicycles.

John Burke: the Al Gore of the bike trade?

Al Gore without the charisma if that's possible.

(Peter) said:

cfsmtb said:

Get a cuppa, kick back and watch this 23 minute presentation by John
Burke, President of Trek US at the recent Taipei Cycle trade show.
Huzzah, someone in the bicycle industry has developed a broader
approach to merely selling bicycles.

Quoted message said:

John Burke: the Al Gore of the bike trade?

Al Gore without the charisma if that's possible.

Yes, but let's not doubt that the first world is actively hostile to
bicycles. It's only when you spend time in other worlds that you
realise how deep that hostility is. What are we going to do about it?
He's making a start, more power to him.

cfsmtb said:

" .. From http://www.quickrelease.tv At the Taipei Cycle trade show,
Trek president John Burke gave an inspiring talk about why the bicycle
industry should divert cash from marketing and R&D to help advocates
and politicians create a 'bicycle friendly world' .."

Apparently the market for conventional road bikes has been shrinking lately
(due to the retirement of Armstrong and woes of Landis, I would guess),
so he's decided to concentrate on a different potential market instead.

That business decision happens to coincide with the interests of
environmentalists and cycling advocates, but it's not "inspiring", and
it'll be reversed if the new products flop or more attractive markets
appear.

--
Home page: http://members.westnet.com.au/mvw

quote='Michael Warner'On Wed said:

" .. From quickrelease.tvquickrelease.tvOpen ↗ At the Taipei Cycle trade show,
Trek president John Burke gave an inspiring talk about why the bicycle
industry should divert cash from marketing and R&D to help advocates
and politicians create a 'bicycle friendly world' .."

Apparently the market for conventional road bikes has been shrinking lately
(due to the retirement of Armstrong and woes of Landis, I would guess),
so he's decided to concentrate on a different potential market instead.

That business decision happens to coincide with the interests of
environmentalists and cycling advocates, but it's not "inspiring", and
it'll be reversed if the new products flop or more attractive markets
appear.

--
Home page: members.westnet.com.aumvwOpen ↗[/QUOTE]
Trek's "Lime" is one of their thougts on getting more out and about, the cushy bike for those who dont want to race or train/commute, just tootle...

www2.trekbikes.comlimeOpen ↗

In aus.bicycle on Wed, 9 May 2007 14:58:05 +0930

Michael Warner said:

Apparently the market for conventional road bikes has been shrinking lately
(due to the retirement of Armstrong and woes of Landis, I would guess),
so he's decided to concentrate on a different potential market instead.

Hey, maybe they will go into partnership with Bacchetta or Rans or
Tour Easy and build a cheap 'bent...

I know Cannondale built a sortabent, but if Trek talked to people who
are building good bents they might be able to leverage their size and
build good ones themselves.

Zebee