In battle of sweeteners, promoters to slug it out
http://www.chicagotribune.com/business/chi-0704060470apr07,0,2945392.story?track=rss
A battle between the makers of the two largest brands of
artificial sweetener heats up Monday in a Philadelphia
courthouse. That's when lawyers for the little yellow packet,
Splenda, will try to convince jurors that its slogan,
"Made from Sugar, So It Tastes Like Sugar" is not misleading,
as charged by the Chicago-based maker of the little blue packet, Equal.
During the five years that Splenda's sales have been soaring,
Equal's sales have fallen $30 million, while sales of sugar
have fallen $85 million.
The sugar industry and Merisant claim they have lost millions
of dollars in sales as a result of Splenda's spectacular success.
First introduced in 2001, sales have risen from $34 million to
$212 million in 2006. One key advantage it offers is that it
performs equally well when heated in baking or cooking,
something Equal and Sweet'n Low, the third-largest
artificial sweetener, are unable to claim. Previously,
only sugar could make that claim.
Johnson & Johnson's McNeil defends its slogan but saying
that Splenda is "made from pure cane sugar," which is
converted through a three-step chemical process into an
artificial sweetener.
[
"artificial" sweeteners:
"synthetic" artificial sweeteners:
Equal and Nutrasweet, Monsanto
(aspartame, Phenylketonurics: contains phenylalanine)
http://www.sweetpoison.com/articles/0406/monsanto_the_creator_of_n.html
Sweet and Low and Sugar Twin (saccharin)
"natural" artificial sweeteners:
Stevia (plant derived)
Sorbitol, Xylitol, Mannitol (sugar alcohols)
Splenda (made from sugar)
].