But cycling is a bit behind the times in promoting itself globally IMO. The UCI is trying to grow the base. Fact of the matter is from a Euro perspective, the China Tour, or the "whatever" tour, would mean little in terms of present interest. However sponsors wouldn't necessarily agree.Bro Deal said:How successful would the ProTour be if the races attended were decided by being paid the most money? F1 is run that way, but is it viable for cycling? A large number of events are in the red or nearly so. I read somewhere that the TdF and P-R make up for other ASO events that are as financially viable.
The ProTour's original goal of sharing TV revenue, which would increase because of the public interest in a cohesive season long competition, seems a lot more reliable than relying on fickle countries that want to use cycling in a national PR campaign.
China for instance is a huge $$ market. 1.3 billion people. And its a relatively virgin market for sports promotion. And China has a cyclist on a pro-team if I remember reading a magazine article about it. The UCI is looking 10-20 years out. If it stays with the current power base in the sport, cycling will be limited to the same races, in the same countries, forever. And other sports will be establishing their positions in Asia.