I'm a Cat 1 and I have raced a fair bit recently in UK and Holland, Belgium. It has struck me recently that our sport has always had a major image problem, and unlike football (soccer) cycling is definitely not considered a fashionable sport. A standard comment I hear from friends is that it's very boring to watch, and that "they're all on drugs anyway", as well as more juvenile comments about shaved legs and tight lycra.
On a local level, the cyclists that people see out "training" seem to be frequently over 50 and overweight, yet still feeling the need to wear a replica pro kit, and even worse ride a pro level bike. Imagine how people would laugh if they went to the park and saw a group of middle aged and elderly men kicking a soccerball around, all dressed in replica Arsenal and Barcelona strips, complete to the team socks, attempting feebly to emulate the tricks and theatrics of Messrs Henry and Ronaldinho.
I know when I am in my 50's the last thing I want to be doing is risking impotence and a heart attack grinding into the wind in April. Worse still are the over analytical endless discussions of mature riders who have also "invested" in powermeters and HR monitors and are busy trying to improve their 180w FT. Why not just get a touring bike and take a leisurely ride along a canal or something? You're never gong to be young again. I have no objection to those who raced in their prime and ride a bit after "retirement" to keep the athlete's heart in check, but those who take up such a demanding sport in middle age? I believe it's called a mid life crisis fellas....what are you trying to prove?
So, whenever the average person is exposed to cycling it's either yet another drugs bust, scary Lance making the TdF boring, a "Fred" provoking a pitying laugh by riding along at 18kph with his knees pointing outwards astride a Trek Madone, or some bore droning on about crank length or resistance levels of tubs v clinchers.
I don't necessarily agree with all my sentiment here, and I have deliberately expressed myself in controversial terms...but I'd be interested to hear any agreements and disagreements on the issues I raised.