Whoever it is, it will still be over priced for what it's worth. I don't see the point paying that much for a product when other products comes very close in quality with a fraction of the price. All that makes GU "better" is the nice packaging. The contents compare the same as other products. In fact I used, Corn Surup, Vooma and Gu. Vooma is by far the best.. I feel a difference in energy level 5 minutes after taking it. Since I start using Cytomax and Vooma together I performed better in races, recovery is excelent and I feel as stong at the end as at the start. When I do feel a bit week in a race I usually realise that's time for another sachet of Vooma again.
"Vooma gives you legs" ;-)