They started using that one officially started a few years ago when they discovered that there's more Americans with a ton of free money to spend on bike kit that no longer offers the advantage it once did yet still commands a very premium price. I can honestly say that I've never heard it referred to as Campy in the UK, France, Belgium, Spain or any one of the Spanish islands I've ridden my bike on...alienator said:Did you see the Campy pages above? If Campy does it, it's officially okay. Besides, cycling has extended far beyond Europe. If the cycling industry had only the Euro market to depend on, it would likely be only a shadow of what it is now.